THE BRAND
FERN New York is a sustainable luxury lingerie & eveningwear maison, committed to celebrating femininity regardless of gender. Our mission is to integrate the traditional French artistry of couture in the city of New York in a way that helps clients explore and express their sexuality and unique gender expressions.
Intimate apparel is one of the strongest tools for personal expression and self-discovery, especially for people in the LGBTQ+ community. FERN’s focus on custom-made pieces, fabricated in the most luxurious, natural textiles for the modern femme, allows the company to combat overproduction and instead create small batches of unique pieces for clients that are meant to last.
All pieces are currently made in New York by Fern and local sample houses, of remnant fabrics and laces, paired with consciously sourced textiles. Committed to local production and the artistry of fashion, Fern aims to play a part in revitalizing the New York fashion industry while providing demand for its specialized lingerie artisans.
THE DESIGNER
FERN CLAUSIUS
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Allison “Fern” Clausius is the founder and creative director of FERN New York, a luxury lingerie and eveningwear maison based in New York City. A 2019 graduate of the Fashion Institute of Technology’s Intimate Apparel BFA, she specialized in couture lingerie and corsetry, grounding her work in precise construction, fit, and hand-finishing.
Growing up in the Midwest, Fern was captivated by fashion as a dream world, drawn to historic design and international publications. At 16, a formative trip to France deepened her admiration for Dior and French couture, sparking her desire to pursue design as a career. During her time at FIT, discovering lingerie became a pivotal moment in her personal journey, helping her embrace her LGBTQ+ identity. These experiences continue to shape Fern’s philosophy: FERN creates intimate apparel that empowers wearers to explore and express their sexuality, body, and self-confidence, harnessing lingerie as a tool for self-discovery.
Rooted in traditional French construction techniques, Fern’s designs emphasize structure, silhouette, and sophistication, drawing inspiration from Art Nouveau, Art Deco, and early 20th-century fashion with a modern sensibility. A commitment to sustainability and material innovation informs all aspects of her work. Before launching her label in 2020, Fern gained experience at Kiki de Montparnasse, Saks Fifth Avenue’s photography studios, and Louis Vuitton’s New York flagship, honing skills in product development, visual storytelling, and ultra-luxury client engagement.
Since launching her namesake label, Fern continues to dedicate her work to intimate apparel and demi-couture pieces rooted in craftsmanship and elevated nods to sensuality for all genders.
PRESS
